About License Brokers 30+ Years California Liquor License Experts

Our History

Today, under third-generation leadership, LicenseBrokers serves as the brokerage and advisory arm of the organization, offering clients expert guidance in valuation, negotiation, documentation, escrow, and closing. In partnership with our sister company, AlcoholPermit.com, our organization completes hundreds of transactions each year and continues to be a cornerstone of reliability and experience in the industry.

The Team

Cameron DeRuosi – Broker/Consultant

Mr. DeRuosi, has more than ten years of sales experience. Since the inception of License Brokers, he has brokered hundreds Alcoholic Permit transactions every single year. Mr. DeRuosi and has a Bachelor’s Degree in Business Administration from California Polytechnic State University, San Luis Obispo. Cameron DeRuosi is also a licensed Real Estate Agent with the California Department of Real Estate and a member of multiple Food & Beverage groups.

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Jay Puretz – Broker/Consultant

Mr. Puretz was born and raised in New York City and later relocated to the San Francisco Bay Area, where he started his career in the hospitality and bar industry. His extensive background includes working prestigious events such as the Met Gala in New York City. Drawing on his deep understanding of the hospitality sector, Mr. Puretz quickly adapted to the highly regulated environment of liquor licensing. He is dedicated to providing exceptional service to every client, leveraging his industry expertise and strong commitment to excellence.

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Gabriel Sanguinetti – Broker/Consultant

Sales Associate for License Brokers, Gabriel Sanguinetti, joined our team with several years of sales experience in the banking and restaurant industries. Additionally, Mr. Sanguinetti began working in the restaurant industry more than ten years ago and is familiar with its intricacies. Gabriel is very committed to customer satisfaction and is eager to assist you with all your liquor licensing needs.

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Don Persall – Broker/Consultant

Mr. Persall has successfully negotiated and closed hundreds of liquor permit transactions. Before joining License Brokers, he managed sales for a major retail chain for ten years. Don Persall is committed to his clients and looks forward to working with you.

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Gus Laurenzi – Broker/Consultant

Gus Laurenzi is a dedicated Broker/Consultant with extensive industry experience. Fluent in English and Spanish, Gus specializes in guiding clients through complex licensing processes with transparency and personalized support. He has worked with a diverse range of clients, from small family-owned businesses to large established P-12 clients.

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