8:30am – 6:30pm

Monday to Friday

2135 Jackson Ave,

Escalon, CA 95320

510.773.7773

8:30am – 6:30pm

Monday to Friday

2135 Jackson Ave,

Escalon, CA 95320

510.773.7773

Santa Cruz County Liquor Licenses

Liquor Licenses For Sale
in Santa Cruz County.

Buy a Liquor License
Sell a Liquor License
Santa Cruz

Santa Cruz County Liquor License

In California, any business intending to sell or serve alcohol must secure a liquor license from the Department of Alcoholic Beverage Control (ABC). In Santa Cruz County, the availability of liquor licenses is limited, and in many cases, quotas have already been met. If you’re aiming to launch a bar, restaurant, grocery store, or any other establishment requiring an alcohol permit, you will likely need to source your license from existing private sellers. Our expert team at License Brokers is here to connect you with motivated sellers and ensure you find the liquor license that best meets your business needs.

Why Santa Cruz County?

Santa Cruz County attracts millions of visitors annually, drawn by its stunning coastal landscapes, vibrant arts community, and abundance of outdoor recreational activities. With a population of approximately 270,000, this charming county offers a mix of natural beauty and cultural vibrancy that appeals to residents and tourists alike. Popular attractions include the iconic Santa Cruz Beach Boardwalk, pristine state parks, world-class surfing spots, and the redwood forests of Big Basin State Park. Santa Cruz County is also celebrated for its diverse culinary and nightlife scene, featuring an array of farm-to-table restaurants, craft breweries, lively bars, and local wineries nestled in the Santa Cruz Mountains. This dynamic blend of scenic charm and thriving beverage culture enhances the market for liquor sales. The county’s commitment to supporting local craft beverages and its growing reputation as a premier destination make this an ideal time to invest in a liquor license in Santa Cruz County.

What we Offer

We specialize in the purchase, sale, and facilitation of California liquor licenses. Our professional and ethical team quickly locates and negotiates the best possible deal for our clients when they need to buy or sell an alcoholic beverage permit in any of California’s 58 counties.
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Understanding the Cost of Liquor Licenses

Acquiring a liquor license in Santa Cruz  County can be both time-consuming and costly, often reaching prices comparable to those found in nearby counties. The pricing for liquor licenses in Santa Cruz County can fluctuate based on market demand and local competition. And keep in mind, every type of license holds a different trade-value. For example, you might encounter prices starting from a few thousand dollars for a beer and wine license, while licenses that permit the sale of full alcohol, beer, and wine can exceed one hundred thousand dollars.

Finding a seller willing to negotiate a fair price can be challenging, but with the assistance of a brokerage service like ours, you can navigate the market effectively and secure a competitive deal.

Navigating the Liquor License Transfer Process

The process to obtain or transfer a liquor license in Santa Cruz County is fraught with complexities. At License Brokers, our knowledgeable team offers step-by-step guidance to streamline your liquor license acquisition. From the initial application to escrow arrangements, we simplify what can often be a convoluted process. Our commitment is to provide you with the necessary support to achieve a swift and hassle-free liquor license transfer.

Choosing the Right Type of Liquor License

  • Off-Sale Licenses:

      • Type 20: Allows the sale of beer and wine in Santa Cruz County; typically used by gas stations and convenience stores.
      • Type 21: Permits the sale of all types of alcoholic beverages for offsite consumption, suitable for liquor stores and grocery stores in Santa Cruz County.
  • On-Sale Licenses:

    • Type 41: Grants the ability to serve beer and wine in bona fide restaurants in Santa Cruz County.
    • Type 47: Allows for the service of all types of alcoholic beverages within Santa Cruz County restaurants.
    • Type 48: Required for bars and nightclubs in Santa Cruz County, stipulating a minimum age of 21 for patrons.

Partner with License Brokers for Your Liquor License Needs

As you seek a liquor license in Santa Cruz County, let us facilitate your goals and expedite your journey. At License Brokers, we pride ourselves on our extensive network and years of experience in the Santa Cruz County market. Our dedicated professionals have successfully assisted numerous clients in navigating the complexities of liquor license transactions, ensuring they secure the best deals tailored to their unique business needs. Whether you are looking to buy or sell liquor licenses, our brokerage services are designed to simplify the process and help you achieve the best outcome. Contact us today to learn more about how we can assist you in securing a liquor license that supports your business goals.

About Us

In 1997, our real estate business expanded into the alcoholic beverage permitting industry, drawing on our multi-generational real estate expertise. Today, we take pride in upholding a three-generation legacy in real estate and a second-generation legacy in alcoholic beverage permitting, built on family values and a dedication to exceptional service. As a family-run brokerage, we leverage our multigenerational experience to deliver customized solutions that address the individual needs of our clients. Our expertise in both real estate and alcoholic beverage permitting defines our identity and fuels our unwavering commitment to delivering top-notch service every day.

Frequently Asked Questions

How much is a liquor license in California?

The price of a liquor license is based off of the fair market value (current comps). License prices vary based on license type, location, and availability. Liquor licenses in California cost anywhere from $6,000 up to $450,000.

How do I buy a liquor license in California?

In California moratoriums exist so you’ll need to locate a professional who specializes in brokering liquor licenses. At License Brokers we provide our services to buyers and sellers throughout California.

How do I find a liquor license broker?

When you’re selling your license be sure to always ask the right questions. Call around and find the best prices, but be careful, you’ll want to make sure you’re selling to a legitimate buyer. We always recommend asking for scans of the buyer’s escrow documents once the broker says the documents are at escrow.

Helping Businesses just like yours

2,000+

Clients

58

Counties

100%

Satisfaction

For expert liquor license brokering you can trust License Brokers

Request a Call Back

Would you like to speak to one of our expert liquor license brokers over the phone? Just submit your details and we’ll be in touch shortly. You can also email us if you would prefer.

For Businesses: Do you have questions about how License Broker can help your business? Send us an email and we’ll get in touch shortly, or phone (510) 773-7773 between 7:30am and 6:00pm Monday to Friday — we would be delighted to speak to you.

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